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The Program

Own Your Industry's
AI Answer.

One engagement, built to make your business the name that comes back when someone asks an AI for a recommendation. Here is exactly what it involves and how it runs.

What's Included

Eight Workstreams

Three build permanent assets in the first 30 days. Five run the full engagement and compound. You own everything we build.

01
Days 1–10
AI Visibility Audit
Up to 20 of your real commercial questions, run across ChatGPT, Gemini, Perplexity, Claude and Copilot, with every competitor who gets named instead of you, and the reason each system gives. This is your baseline and it is yours to keep.
02
Days 1–30
Entity Foundation Build
The machine-readable layer of your site, rebuilt so an AI system can state without ambiguity who you are, what you do, where you operate and what you are qualified to do. Structured data, entity profile, llms.txt and crawler configuration. Invisible to customers, decisive to a model.
03
Days 1–30
Attribution Infrastructure
A dedicated tracking number, an intake question for your front desk, and analytics configured to separate AI-referred visitors from direct traffic. Built before results arrive, so when they do you can see them rather than take our word for it.
04
Full engagement
Consensus Engineering
Models trust agreement between independent sources. We find every place your category gets written about, then submit, correct and enrich your presence so the facts match everywhere. Inconsistent hours, old addresses and three spellings of your name all actively work against you.
05
Full engagement
Authority Seeding
Not all sources count equally. We place you in the specific roundups, category listings, association pages and press that models actually cite when answering questions in your field.
06
Monthly
Hallucination Monitoring
We check what the models say about you and find what is wrong: an old number, a service you dropped, a location you closed, or an answer confusing you with another business. Then we correct the source feeding it. Most businesses have never checked this.
07
Monthly
Visibility Scorecard
A written report showing movement on every agreed question, what we did that month, and what is scheduled next. No jargon and no vanity metrics.
08
For the term
Category Exclusivity
One business per category per metro. If we work with you, we turn down your direct competitors in your area for the length of the engagement. It is the only way the work can honestly be done, because optimising two rivals for the same question means undoing one to do the other.
Structure

How Engagements Work

A six month build, then a rolling monthly term that defends it. The shape is the same for every client. What changes is your category, your market and the questions we go after.

Period What happens What you should expect
Month 1Audit delivered, foundation built and deployed, attribution liveYour baseline and clear evidence of who is being recommended instead of you. Movement comes next, not now
Months 2–3Consensus work across mapped sources, first authority placementsSource coverage climbing. First movement, usually on secondary questions
Months 4–5Placement work on your highest-value questions, gaps targeted directlyAppearances becoming repeatable. First AI-attributed enquiries typically land here
Month 6Final push and a full re-audit against the month 1 baselineA direct before and after on every question, and a decision about what comes next
Month 7 onwardMonitoring, defending placements, keeping your entity data currentRolling monthly, cancel on 30 days notice. The build is not repeated

Most clients start to see real movement in month two or three. Month one is the build, and nothing later works without it.

Investment

Why There's No Price List

Because we hold one seat per category per metro, and once it is taken it is gone for the length of the engagement. Before we quote you a number we need to know whether your seat is still open, what a customer is worth to you, and whether this is worth doing at all. Sometimes it is not, and we would rather tell you that on a call than sell you something that will not pay for itself.

The conversation takes about twenty minutes and you will leave it knowing exactly where you currently stand in AI answers, whether or not you ever work with us.

Book a conversation
FAQ

Common Questions

How do I get my business to show up in ChatGPT? +
Six things decide whether a model names you, and five of them can be changed. Your entity record, which is the structured data on your site that states unambiguously who you are and what you do. The third-party listings, directories and registries that carry your details. The editorial sources, roundups and trade press that models cite. Whether all of those agree with each other, because contradictions read as uncertainty. And what the reviews say where models read them. Only the training data is fixed. Working on the other five is what AI Search Optimisation is.
Why does ChatGPT recommend my competitor instead of me? +
Usually not because they are bigger or better. It is because their information is clearer, more independent sources carry it, and those sources agree with each other. A model will not recommend a business it cannot identify with confidence. Inconsistent trading names, old addresses, hours that differ between listings and a website that never states plainly what you do all read as uncertainty, and uncertainty loses to a competitor the model can describe without hedging.
What is AI Search Optimisation? +
AI Search Optimisation, also called AIO or Generative Engine Optimisation, is the practice of becoming the business that AI assistants name when someone asks them for a recommendation. It works on the inputs those systems read before they answer: structured entity data on your own site, your presence across the third-party sources they cite, and the consistency between them. It is distinct from SEO, which optimises for a ranked page of links rather than for a spoken answer that names two or three businesses.
How quickly will I see results? +
Most clients start to see real movement in month two or three, and consistent placement on their most competitive questions later in the engagement. Month one is the build. How fast it moves after that depends on how contested your category is and what your starting position looks like.
Does this work for my industry? +
Yes. We've achieved results across local services, healthcare, legal, finance, SaaS, e-commerce, and more. The underlying mechanics of how AI models make recommendations are consistent across industries — the tactics we use to influence them adapt to your niche.
How long is the commitment? +
The build is a fixed six month engagement, because the work is front-loaded and a client who leaves at month two has paid for the foundations and collected none of the return. After that it is rolling monthly with 30 days notice, cancel whenever you like.
What's the difference between AIO and traditional SEO? +
Traditional SEO optimises for search engine crawlers that rank links. AI Optimisation (AIO) optimises for language models that form recommendations. The signals, datasets, and mechanisms are entirely different — which is why most SEO agencies cannot do this effectively. It requires a purpose-built approach.
Do you guarantee results? +
No, and you should be wary of anyone who does. The companies running these models do not publish how answers get chosen and they change it without notice. What we guarantee is the work: the eight workstreams, delivered to the standard and inside the timeframes written into your agreement. The attribution we set up in month one is how you judge whether it is producing.
Do you offer a free trial or guarantee? +
We offer a free AI Visibility Audit before you commit to anything — so you can see exactly where you stand and what the opportunity looks like. There is a defined refund window in the agreement, which closes once the foundation build is delivered and the assets are yours.
Not Sure Where to Start?

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See exactly where you stand in AI search before spending a dollar. We'll tell you what it will take to own your category.

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