When someone asks ChatGPT, Gemini or Perplexity who to call in your industry,
we make your business the name that comes back. It is not SEO, and your SEO
agency is almost certainly not doing it.
who's the best plumber near me?which dentist should I call first?recommend a good accountantbest personal injury lawyer in the city?who do you recommend for roof repair?which gym is actually worth joining?who's the top rated vet around here?who's the best plumber near me?which dentist should I call first?recommend a good accountantbest personal injury lawyer in the city?who do you recommend for roof repair?which gym is actually worth joining?who's the top rated vet around here?
0%
of users now find services through AI Search
0×
higher conversion from AI-recommended leads
0
inputs behind an AI answer that we can change
$0
extra revenue for a single local client in 90 days
ChatGPT Optimisation
Google Gemini Visibility
Perplexity Authority
AI Search Domination
Meta AI Integration
LLM Citation Building
Data Seeding & Indexing
Authority Signal Networks
ChatGPT Optimisation
Google Gemini Visibility
Perplexity Authority
AI Search Domination
Meta AI Integration
LLM Citation Building
Data Seeding & Indexing
Authority Signal Networks
The mechanism
Why it names them, not you.
Ask an assistant to recommend a business like yours and it returns two or three names with a reason for each. There is no second page. Here is what that looks like, and what decides it.
Who should I call for [your service] in [your city]?
Today, three names come back. Yours is not one of them.After the programme, the same question.
12a competitor
23a competitor
31your business is not hereyour business
Illustrative. The honest version of this takes thirty seconds: open any assistant, ask it the question your best customer would ask, and read what comes back.
Six inputs decide that answer. Five of them are ours to move.
Nobody can edit what a model absorbed in training. Everything it checks afterwards is work.
Your entity record
The structured data on your own site that states, without ambiguity, who you are, what you do and where you operate.
We build this
Third-party listings
Directories, registries, association and trade pages carrying your details, correct and consistent.
We fix and submit these
Editorial sources
The roundups, best-of lists, local and trade press that models actually cite when answering in your field.
We place you in these
Whether they agree
Contradictions between sources read as uncertainty, and a model will not lead with a business it cannot describe confidently.
We engineer this
Reviews and sentiment
What is said about you in the places models read, and what gets repeated back when someone asks.
We monitor this
What it already learned
Training data, fixed until the next model version ships. The one input nobody can touch.
Nobody can change this
Before anything changes
You can see exactly where you stand.
We take the questions your customers actually ask and run them across ChatGPT, Gemini, Perplexity, Claude and Copilot. You get back who gets named, in what order, and the reason each system gives. Then we measure the same questions every month, so you can watch it move.
+41% vs last month
AI Visibility Score
88
Score
Traffic By AI Source
ChatGPT
189,303
Google AI Overview
41,592
Perplexity AI
9,016
Gemini
7,406
Your real questions, not keywords
We use the questions a customer would type before they call anyone, in their words. Up to twenty of them.
Every system that matters
ChatGPT, Gemini, Perplexity, Claude and Copilot. They do not all answer the same way, and the differences tell us where to start.
Named competitors, with reasons
You see who is being recommended instead of you and what each system says about why.
Tracked every month
The same questions, re-run monthly, so progress is something you can check rather than something we claim.
How it works
What we actually do.
Four jobs. None of them are mysterious, and you can check every one of them yourself.
01
Month 1
Fix what your own site says about you
Most websites never state plainly who they are, what they do, where they work and what they are licensed for, at least not in a form a model can read without guessing. We write that into your site as structured data. Your customers never see it. It is the first thing an AI checks.
02
Month 1 onward
Get you into the sources AI reads
Models do not browse the web looking for you. They lean on directories, registries, association pages, trade press and the roundups that already exist in your field. We find the ones that matter for your category and get your details into them, correctly.
03
Ongoing
Make those sources agree with each other
This is the part almost nobody does. If your hours differ between two listings, your address is stale in a third and your trading name is spelled three ways, a model reads that as uncertainty. It will not lead with a business it cannot describe confidently, so it names one it can.
04
Ongoing
Watch what the models say and correct it
Every month we check what each system says about you and look for what is wrong: an old number, a service you dropped, a location you closed, or you confused with a similarly named business. Then we go and fix the source feeding it.
Timing
What happens, and when.
1
Month one is the build
Your audit, the work on your own site, and the tracking that lets you see results later. Nothing has moved in AI answers yet, and anyone promising otherwise is guessing.
2–3
When most clients see real movement
Sources get re-read and you start appearing, usually on your less contested questions first. This is the point most people give up at, which is why it is a six month engagement.
6
A direct before and after
We re-run every question from month one and show you the two side by side. No interpretation needed, you can read it yourself.
The question everyone asks
Isn't this just SEO?
No. SEO works on a page of ranked links. This works on a spoken answer that names two or three businesses and stops. Different signals, different sources, different work. If your SEO is turning a profit, keep it, this reaches people it does not touch.
What SEO is built for
✕
A page of ten results. Being fourth still puts you in front of someone, because the customer does the choosing.
✕
Keywords and backlinks. The signals that move a ranking are not the signals that decide who gets named in an answer.
✕
Clicks you can count. Someone who asks an AI and then phones you often never visits your site at all.
✕
One search engine. Your ranking on Google says nothing about what Perplexity or Claude says about you.
What this is built for
✓
Two or three names. There is no page two in an answer. You are in it or you are not mentioned.
✓
Identity and agreement. Whether a model can say who you are without hedging, and whether its sources back it up.
✓
Enquiries you can trace. We set up a tracking number and an intake question so AI-referred work stops looking like it came from nowhere.
✓
Five systems, measured. ChatGPT, Gemini, Perplexity, Claude and Copilot, checked against the same questions every month.
Client Results
What Our Clients Say
★★★★★
Within 3 weeks Primero got our practice cited in Google's Gemini AI for "best family dentist London." We've had 15 new patients from AI alone — and they all mentioned AI recommended us.
Dr. Patel Family Dental Practice, London, UK
★★★★★
We thought we were doing fine with SEO. Then Primero got us into AI answers for "emergency plumber Dallas" — our phone rang more in one week than the entire last quarter combined.
Mark T. Emergency Plumbing, Dallas, USA
★★★★★
$45,000 of new local work in 90 days. I was sceptical of AI optimisation but the numbers are impossible to argue with. Primero delivered exactly what they promised.
James O. Local Trades Business Owner, USA
We make you the top recommendation on all major AI platforms
ChatGPT
Google Gemini
Perplexity
Meta AI
Google SGE
Microsoft Copilot
Zero Cost. Zero Obligation.
Free AI Visibility Audit
See exactly where you stand in AI search.
We'll audit your current AI visibility across ChatGPT, Gemini, and Perplexity — and show you exactly what it will take to become the #1 recommendation in your industry.
Full AI search audit across all major platforms
Who is getting named instead of you, and the reason each system gives
A plain-English plan for what to fix first, and why
No sales pitch, just what came back and what it means
Delivered within 48 hours of your submission
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✅
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Contact Primero
Let's talk about your AI strategy.
Have questions? Ready to start? Want to understand if AIO is right for your business? Reach out — our team responds within one business day.